7 EUROPEAN EVENT AWARDS FOR TECHNICAL EXCELLENCE
• Best Creative Idea Awarded for originality and creativity
• Best Media Mix Awarded for the overall communication strategy which contains the event at its heart
• Best Location/Setting Awarded for the use of the best purpose-built event venue and/or for the use of the most appropriate setting or location (City centres, destinations etc)
• Best Direction An award for event direction taking into consideration schedule, program, rhythm, timing
• Best Staging/Set Design Awarded for event design including staging, sets and props
• Best Audio/Video/Lighting Production An award for the creation of audio / video / lighting systems that allow the event to be staged in a spectacular and involving manner
• Best Press Notoriety/Return Awarded for event amplification, awarded to the best supporting media and PR strategy showing proof of coverage.
17 EUROPEAN EVENT AWARDS BY EVENT TYPE
• Product/Service Launch Awarded for an internal or external launch event
• BtoB Event Awarded for an event designed to communicate specific business targets
• Event for Non Profit/Social Organization Awarded for charity events dedicated to a social cause or with non-profit goals (Fundraisers, cause related marketing, etc.)
• Internal Company Event/Company Convention Awarded for internal staff or communication events
• Web Event/Media Event Awarded for the best event developed online or an event centred around a traditional “medium” (press, internet, TV, radio, cinema, and exterior).
• Public Event Awarded for the best event open to the public (Events in squares, territorial marketing,...)
• Unconventional Event Awarded for the best Guerrilla marketing and Ambient media actions
• Roadshow Awarded for the best event staged at different destinations in different locations (Trade or Consumer)
• Congress/Convention Awarded for the best meeting – presentation – informational event
• Fair Awarded for the best trade show
• Sports Event Awarded for the sporting event with the most spectacular, original, and interactive content (races, championships, exhibitions, etc…)
• Musical Event Awarded for the music event with the most spectacular, original, and interactive content (Concerts, Musicals, musical reviews, etc.)
• Celebration/Festivity Awarded for the best celebratory event
• Incentive/Team Building An award for the best incentive or team building event geared towards an internal or external company target
• Educational/Training Event Awarded for training event initiatives or educational seminars
• Low Budget Event Awarded for the best and most complete event created with a budget equal to or less than 50,000 Euros
• Cultural Event An award for the cultural event with the most spectacular, original, and interactive content (Exhibitions, Reviews, Awards, Festivals, Forums, etc…)
PUBLISHER SPECIAL AWARDS
SPECIAL AWARD FOR PUBLIC ORGANIZATIONS
An award for a public institution that uses events as an effective part of its communication and marketing strategies.
INNOVATION AWARD FOR THE DEVELOPMENT OF TRADITIONAL EVENTS
An award for an organiser who has demonstrated innovation, creativity and unique solutions to improve upon the content of a traditional congress or event.
SPECIAL AWARD FOR IMPACT
An award for an event that has created high levels of emotional impact from both the media and the public via its content, communication and staging.
SPECIAL AWARDS
BEST EVENT AGENCY
An award for the agency whose events will have totalled the highest overall score from both categories
AWARD FOR BEST TECHNOLOGICAL INNOVATION
An award for the most innovative technology used during an event
BEST USE OF SPACE / ENVIRONMENT / SETTING
An award for the most innovative and distinctive choice and use of an event setting
BEST EVENT EVALUATION AWARD
Awarded for effective measurement of Return on Investment or Objectives.
(www.eventroi.com)